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  • Creativity Inc. –– Ed Catmull
    • [[mental-models]]
      • When humans see things that challenge our mental models, we tend not just to resist them but to ignore them.
      • [[confirmation bias]]
      • A flawed mental model, constructed in response to a single event, had taken hold. Once a model of how we should work gets in our head, it is difficult to change.
      • The allure of safety and predictability is strong, but achieving true balance means engaging in activities where the outcomes are unpredictable and the payoffs are not yet apparent. The most creative people are willing to work in the shadow of uncertainty.
      • Candor, safety, research, self-assessment, and protecting the new are mechanisms we can use to confront the unknown, and to keep the chaos and fear to a minimum. The can help us uncover hidden problems and enable us to address them.